On Demand Webinar: Latest Benchmark and Top Priorities for Health Payers

In this webinar guest speaker, Judy Weader, the lead author of the Forrester report, The US Health Insurers Customer Experience Index Rankings, 2022, will take us through the findings and provide actionable insights for individual lines of business, including government (i.e., Medicare, Medicaid), individual and group markets.

John Zimmerer, Vice President of Healthcare Marketing at Smart Communications, will offer a deep dive into the Medicare market, including the specific communications and forms members encounter throughout the customer lifecycle. Improving the member experience with communications and forms will meaningfully move CX-related metrics (e.g., CES), STARS ratings and reimbursement rates.

View this webinar to learn more about:

• The current state of health insurance member experience
• What CX leaders are doing and how you can emulate them
• The importance of customer communication to CX metrics
• The links between forms, CAHPS, ratings and reimbursements