2024 Global Financial Services Benchmark Report:

Customer Experience in Financial Services

Unlock 200+ Fresh CX Stats in Our Latest Financial Services Report

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What's Waiting For You

Key CX factors crucial for competing with FinTech apps and online banks.

The latest stats on GenAI use in financial services communications.

How poor communications and forms processes harm customer loyalty and trust.

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"The Benchmark Report is our most popular every year, driving thousands of downloads and providing invaluable insights for financial services professionals worldwide."

– Leigh Segall, CEO at Smart Communications

A Sneak Peek Inside

Clarity (71%) and accuracy (55%) are the most important factors in financial services communications.
94% ranked security as the most important factor in the forms/data collection process.
66% of customers have security concerns around the use of AI in customer communications.
77% are likely to recommend a company to a friend if their communications exceed expectations.

Customer Experience in Financial Services

What's Waiting For You

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A Sneak Peek Inside

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